Cases in Advertising and Marketing Management: Real Situations for Tomorrow's Managers by Edd Applegate, Art Johnsen

Cases in Advertising and Marketing Management: Real Situations for Tomorrow's Managers

Edd Applegate, Art Johnsen

217 pages • missing pub info (editions)

nonfiction business economics
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Online Instructor Manual (login required) Creative Brief Form (Figure 8.1) (pdf file) Students of advertising and marketing management learn many concepts and theories in their foundational courses, but real-world experiences are invaluable to und...

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