Luxury Retail and Digital Management: Developing Customer Experience in a Digital World by Michel Gutsatz, Michel Chevalier

Luxury Retail and Digital Management: Developing Customer Experience in a Digital World

Michel Gutsatz, Michel Chevalier

384 pages missing pub info (editions)

nonfiction business economics informative medium-paced
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Develop a winning customer experience in the digital world Luxury consumers are changing - they come from all over the world, they are young and they are digital natives. How can luxury brands that have built themselves as pure physical players ad...

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