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372 pages • first pub 2019 (editions)
ISBN/UID: 9780753551370
Format: Digital
Language: English
Publisher: Not specified
Publication date: Not specified
Description
HOW DOES MAGIC HAPPEN? The Ogilvy advertising legend--"one of the leading minds in the world of branding" (NPR)--explores the art and science of conjuring irresistible products and ideas.Sutherland, the legendary Vice Chairman of Ogilvy, uses his ...
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372 pages • first pub 2019 (editions)
ISBN/UID: 9780753551370
Format: Digital
Language: English
Publisher: Not specified
Publication date: Not specified
Description
HOW DOES MAGIC HAPPEN? The Ogilvy advertising legend--"one of the leading minds in the world of branding" (NPR)--explores the art and science of conjuring irresistible products and ideas.Sutherland, the legendary Vice Chairman of Ogilvy, uses his ...
Community Reviews
Content Warnings