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Navi Radjou
272 pages • first pub 2015 (editions)
ISBN/UID: 9781610395052
Format: Paperback
Language: English
Publisher: The Economist
Publication date: Not specified
Description
Winner of the CMI Management Book of the Year 2016Frugal innovation is a way that companies can create high-quality products with limited resources. Once the preserve of firms in poor markets, Western companies are now seeking ways to appeal to co...
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—
Navi Radjou
272 pages • first pub 2015 (editions)
ISBN/UID: 9781610395052
Format: Paperback
Language: English
Publisher: The Economist
Publication date: Not specified
Description
Winner of the CMI Management Book of the Year 2016Frugal innovation is a way that companies can create high-quality products with limited resources. Once the preserve of firms in poor markets, Western companies are now seeking ways to appeal to co...