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214 pages • first pub 2003 (editions)
ISBN/UID: 9781576601310
Format: Hardcover
Language: English
Publisher: Bloomberg Press
Publication date: 01 November 2003
Description
The Super Bowl is not just the crowning glory of football. It is the ultimate arena for advertising-- the most watched, most anticipated, most expensive, most influential venue for major-league television commercials. It is the place for advertise...
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214 pages • first pub 2003 (editions)
ISBN/UID: 9781576601310
Format: Hardcover
Language: English
Publisher: Bloomberg Press
Publication date: 01 November 2003
Description
The Super Bowl is not just the crowning glory of football. It is the ultimate arena for advertising-- the most watched, most anticipated, most expensive, most influential venue for major-league television commercials. It is the place for advertise...