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Global Marketing: Contemporary Theory, Practice, and Cases by Eugene Jaffe, Ilan Alon
Global Marketing: Contemporary Theory, Practice, and Cases

Eugene Jaffe, Ilan Alon

Global Marketing: Contemporary Theory, Practice, and Cases

Eugene Jaffe, Ilan Alon

missing page info Add in missing page information first pub 2012 (editions)

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Description

Hailing from America, Europe and the Middle East, the authors of Global Marketing provide a truly international and comparative perspective to the study of marketing. Examples are provided from across the continents encompassing small and medium e...

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