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360 pages • first pub 1997 (editions)
ISBN/UID: 9780393318616
Format: Paperback
Language: English
Publisher: W. W. Norton & Company
Publication date: 17 February 1999
Description
Faced with the task of redesigning the Taurus, America's best-selling car and the flagship of its fleet, Ford Motor Company assembled 700 designers, engineers, planners, and bean-counters under a tough manager who set out to retake engineering and...
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360 pages • first pub 1997 (editions)
ISBN/UID: 9780393318616
Format: Paperback
Language: English
Publisher: W. W. Norton & Company
Publication date: 17 February 1999
Description
Faced with the task of redesigning the Taurus, America's best-selling car and the flagship of its fleet, Ford Motor Company assembled 700 designers, engineers, planners, and bean-counters under a tough manager who set out to retake engineering and...