Gays, Lesbians, and Consumer Behavior: Theory, Practice, and Research Issues in Marketing by Daniel L. Wardlow

Gays, Lesbians, and Consumer Behavior: Theory, Practice, and Research Issues in Marketing

Daniel L. Wardlow

261 pages first pub 1996 (editions)

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In Gays, Lesbians, and Consumer Behavior, Editor Daniel L. Wardlow brings together research which builds upon the theoretical and empirical bases of consumer behavior. Each chapter contributes to an understanding of consumption in the gay and les...

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