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Retailing: Integrated Retail Management by James R. Ogden, Denise T. Ogden

Retailing: Integrated Retail Management

James R. Ogden, Denise T. Ogden

511 pages first pub 2004 (editions)

informative medium-paced
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Description

This undergraduate-level text provides a cohesive introduction to all of the various elements essential for effective retail management: accounting, finance, management, information technology, and marketing. Ogden and Ogden offer an integrated re...

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