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Managing Customer Relationships: A Strategic Framework by Martha Rogers, Don Peppers

Managing Customer Relationships: A Strategic Framework

Martha Rogers, Don Peppers

516 pages first pub 2004 (editions)

nonfiction business reference informative lighthearted slow-paced
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Description

In today's competitive marketplace, customer relationship management is critical to a company's profitability and long-term success. To become more customer focused, skilled managers, IT professionals and marketing executives must understand how t...

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