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198 pages • missing pub info (editions)
ISBN/UID: 9781442244382
Format: Paperback
Language: English
Publisher: Rowman & Littlefield Publishers
Publication date: 26 September 2014
Description
In this unique work of scholarship, Edd Applegate surveys the key figures and events that transformed the American business landscape from its colonial beginnings to that Mad Men moment when advertising "went professional." In The Rise of Advertis...
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198 pages • missing pub info (editions)
ISBN/UID: 9781442244382
Format: Paperback
Language: English
Publisher: Rowman & Littlefield Publishers
Publication date: 26 September 2014
Description
In this unique work of scholarship, Edd Applegate surveys the key figures and events that transformed the American business landscape from its colonial beginnings to that Mad Men moment when advertising "went professional." In The Rise of Advertis...