The Human Brand: How We Relate to People, Products, and Companies by Susan T. Fiske, Chris Malone

The Human Brand: How We Relate to People, Products, and Companies

Susan T. Fiske, Chris Malone with Sean Runnette (Narrator)

missing duration info Add in missing duration information • missing pub info (editions)

nonfiction business economics
Powered by AI (Beta)
Loading...

Description

Customers everywhere describe their interactions with companies in a deeply personal way-we hate our banks, love our smartphones, and think the cable company is out to get us. What's actually going on in our brains when we make these judgments? Cu...

Read more

Community Reviews

Loading...

Content Warnings

Loading...