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792 pages • first pub 2004 (editions)
ISBN/UID: 9780273773160
Format: Paperback
Language: English
Publisher: Prentice Hall
Publication date: 13 July 2004
Description
The globalization of companies is the involvement of customers, producers, suppliers, and other stakeholders in the global marketing process. Global marketing therefore reflects the trend of firms selling products and services across many countrie...
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Content Warnings
792 pages • first pub 2004 (editions)
ISBN/UID: 9780273773160
Format: Paperback
Language: English
Publisher: Prentice Hall
Publication date: 13 July 2004
Description
The globalization of companies is the involvement of customers, producers, suppliers, and other stakeholders in the global marketing process. Global marketing therefore reflects the trend of firms selling products and services across many countrie...
Community Reviews
Content Warnings