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Digital Advertising: Past, Present, and Future by Daniele Fiandaca, Patrick Burgoyne

Digital Advertising: Past, Present, and Future

Daniele Fiandaca, Patrick Burgoyne

184 pages missing pub info (editions)

nonfiction business economics
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Description

What did we learn from the 12K banner? Is the big idea dead? What would Bill Bernbach think about digital advertising? Why are the Swedes so bloody good at it? How can you shape the future of digital advertising? Is peep culture the new pop cultur...

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