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217 pages • missing pub info (editions)
ISBN/UID: 9780742538351
Format: Hardcover
Language: English
Publisher: Rowman & Littlefield Publishers
Publication date: 12 October 2006
Description
Students of advertising and marketing management learn many concepts and theories in their foundational courses, but real-world experiences are invaluable to understanding the decision-making process. Cases in Advertising and Marketing Management ...
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Content Warnings
217 pages • missing pub info (editions)
ISBN/UID: 9780742538351
Format: Hardcover
Language: English
Publisher: Rowman & Littlefield Publishers
Publication date: 12 October 2006
Description
Students of advertising and marketing management learn many concepts and theories in their foundational courses, but real-world experiences are invaluable to understanding the decision-making process. Cases in Advertising and Marketing Management ...
Community Reviews
Content Warnings