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William D. Wells

3 books

Advertising & IMC: Principles and Practice by Charles Wood, Sandra Moriarty, Nancy Mitchell

Advertising & IMC: Principles and Practice

What's New in Marketing

Charles Wood, Sandra Moriarty, Nancy Mitchell

672 pages • missing pub info (editions)

nonfiction business economics
Advertising & IMC: Principles and Practice, 9th Edition by William D. Wells, Nancy D. Mitchell, Sandra E. Moriarty, Sandra E. Moriarty
Advertising & IMC: Principles and Practice, 9th Edition
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William D. Wells, Nancy D. Mitchell, Sandra E. Moriarty, Sandra E. Moriarty

Advertising & IMC: Principles and Practice, 9th Edition

William D. Wells, Nancy D. Mitchell, Sandra E. Moriarty, Sandra E. Moriarty

657 pages • first pub 2009 (editions)

informative lighthearted slow-paced
Consumer Behavior by William D. Wells, David Prensky
Consumer Behavior
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William D. Wells, David Prensky

Consumer Behavior

William D. Wells, David Prensky

592 pages • first pub 1996 (editions)

medium-paced