Richard G. Netemeyer

2 books

Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research by

Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research

Association for Consumer Research

624 pages • missing pub info (editions)

nonfiction business economics
Scaling Procedures: Issues and Applications by William O. Bearden, Richard G. Netemeyer, Subhash Sharma

Scaling Procedures: Issues and Applications

William O. Bearden, Richard G. Netemeyer, Subhash Sharma

224 pages • first pub 2003 (editions)

informative medium-paced