Customer Winback: How to Recapture Lost Customers--And Keep Them Loyal by Jill Griffin, Michael W. Lowenstein

Customer Winback: How to Recapture Lost Customers--And Keep Them Loyal

Jill Griffin, Michael W. Lowenstein

336 pages • first pub 2001 (editions)

informative reflective medium-paced
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Most firms consider the lost customer a lost cause. But in this ground breaking book, Jill Griffin and Michael Lowenstein provide you with step-by-step solutions for winning back lost customers, saving customers on the brink of defection, and maki...

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