Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research by William O. Bearden
Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research
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William O. Bearden
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Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research

Association for Consumer Research

William O. Bearden with Richard G. Netemeyer

552 pages • first pub 1993 (editions)

nonfiction business economics
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