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Scaling Procedures: Issues and Applications by William O. Bearden, Richard G. Netemeyer, Subhash Sharma

Scaling Procedures: Issues and Applications

William O. Bearden, Richard G. Netemeyer, Subhash Sharma

224 pages • first pub 2003 (editions)

informative medium-paced
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Scaling Procedures: Issues and Applications by William O. Bearden, Richard G. Netemeyer, Subhash Sharma

Scaling Procedures: Issues and Applications

William O. Bearden, Richard G. Netemeyer, Subhash Sharma

224 pages • first pub 2003 (editions)

informative medium-paced
Scaling Procedures: Issues and Applications by William O. Bearden, Richard G. Netemeyer, Subhash Sharma

Scaling Procedures: Issues and Applications

William O. Bearden, Richard G. Netemeyer, Subhash Sharma

224 pages • first pub 2003 (editions)

informative medium-paced